Uppercut Deluxe will ensure the barbering trade stays strong and authentic long into the future with a pledge to support the SB Barber Academy in Sunderland, Tyne & Wear, United Kingdom.

Since humble beginnings in 2009 the Uppercut Deluxe vision has been to help guys the world over to discover their style one cut, one product, one barbershop at a time. A key pillar in achieving this objective is to support and grow with barbers to develop the industry as a whole, not only through supplying a range of products but also giving back to the industry wherever possible. So when the opportunity to work with one of the UK’s premier Barbering Academy’s presented itself it was a no-brainer.

The SB Barbering crew doing what they do best
The SB Barbering crew doing what they do best

Co-founders Steve Purcell and Luke Newman, are thrilled to give back to the trade that inspired their brand with this ongoing commitment to support the SB Academy. “I owe my friendships and my career to barbering, I owe everything to it really,” says Purcell, who did his barbering apprenticeship in the nineties. “I love seeing kids coming up and getting a passion for it now, because when I started nobody really even knew, or cared about, what it was.” “Today, young barbers are seeing the trade for what it is, which is; a thousand year strong tradition, and that is something Uppercut Deluxe is so proud to be a part of.”

Stocked, locked and loaded at SB Barbering HQ
Stocked, locked and loaded at SB Barbering HQ

The SB Barber Academy is a unique training institution, which focuses on barbering and teaches students a blend of both traditional and modern techniques, a sentiment that rings true for Uppercut. The sponsorship deal will see the school stocked with a range of products including of course our signature styling products – Deluxe Pomade, Matt Clay, Featherweight and Monster Hold.

The decision to partner with the SB Academy was an easy one to make due to its unrivalled standards of barber training and ability to get students from around the world job-ready as barbers. Uppercut has always represented a modern approach to traditional barbering, a mindset that the team at SB Barber Academy also represent.

Keeping the crew looking sharp
Keeping the crew looking sharp

Purcell says with the Uppercut range at their disposal the young British barbers are set to master the trade, and we will be there every step of the way to lend our support. “Our products can help create the style a man wants,”. “For a good style you need a good barber, and good product.” “Being a barber is all about technique, it is about men’s styles, there’s a whole heap of styles and barbers need to learn them all to the best of their ability. Because men’s styles are short there is no room for error, it comes down to the millimetre, and these young barbers are learning to understand that.”

Its all about tradition- barbering at its finest.
Its all about tradition- barbering at its finest.

The SB Academy is proud to partner with Uppercut Deluxe because of its revolutionary hair products and commitment to advancing the modern male grooming industry. The sponsorship is the first step in the UK Uppercut Deluxe Education Partnership Programme, which aims to support barbers at the start of their career, whilst growing the family of Uppercut users.

We look forward to a long working relationship.

SB Barber Academy:

Web: www.sb-academy.co.uk

Phone: 0191 567 3644

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