It was the UK’s turn to celebrate the release of Uppercut Deluxe Beard Balm on Saturday, 22 August. Hosted by Uppercut Deluxe Barber Ambassador Luke Dolan, the event kicked off with a free beard trimming session at Luke’s Barbershop in Ruislip, London, where attendees were invited to sample some Beard Balm and see for themselves why it has been getting so much hype in the barbering industry.

Luke and his team styling away
Luke and his team styling away

Uppercut Deluxe knows great beards don’t just happen by accident, and that even the manliest men need help with their grooming routine sometimes. With just the right amount of hold and shine, Uppercut Deluxe Beard Balm will keep your beard shaped and controlled, reducing those annoying flyaways while ensuring your dapper and distinguished look stays in place. Beard Balm has a dry texture, and won’t leave your facial hair looking oily. The best bit – your beard will feel nourished and moisturized.

Our Uppercut Deluxe Beard Balm seemed to be a favourite among the beard community.
Our Uppercut Deluxe Beard Balm seemed to be a favourite among the beard community.

A master of traditional barbering, Luke Dolan lives and breathes the barber life scene, and has been in the barbering trade since his teens. Now the owner of two barbering businesses, his experience and love for classic hairstyling can be seen in the traditional and laidback theme of his shops. Luke started using Uppercut Deluxe after opening his first barbershop, when he found that many men’s styling products simply couldn’t meet the needs of his clients. When Luke’s not cutting hair or trimming beards, he swaps his scissors for a guitar and can be found jamming with his band, the Brand New Zeros.

Uppercut Deluxe Beard Balm in action
Uppercut Deluxe Beard Balm in action

Luke trimmed and shaped countless beards at the launch party, using Bead Balm to finish off every look. Once the free beard trimming session was over, the festivities were taken up a notch, with drinks and live music. The Brand New Zeros took to the stage, playing some of their newest tracks, while the crowd enjoyed cocktails and soaked up the warm and welcoming atmosphere. All in all a great industry night!

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